We ask some of our most distinguished clients to share their latest success story.
Interview by Lisa Maurer, V.P sales at Manex USA
This month, we asked Robert Greco (Visual Manager International & Wholesale at Brooks Brothers) to comment on the upcoming Father's day event.
Q. " With Father's Day Approaching what is the one item you would recommend , that Brooks Brothers specializes in, to avoid the "DAD BOD" look and up their game? "
A. In my opinion I would have to say our no-iron dress shirts. We sell thousands. It is our number one item. We have three fits that caters to all body types and many styles to choose from. It is a no brainer to have these items in your closet as they are easy to care for and travel well and most important you never have to worry about any wrinkles!
Q. " How do you keep such a traditional brand modern, without veering away from those that are brand loyal, in your displays?
How do you hold that line? "
A. Our Red Fleece collection it has a modern feel but yet it still maintains traditional styling. Our theory of displaying and merchandising is that it’s updated classic and we treat the line as more for a younger guy but yet older guys like myself like for fit which is our Milano fit much more trimmer than our Regent and Madison collection...
Q. " What have you seen as a Fathers Day Tradition "Must Have" in your years of experience working with Hartmarx, Hickey Freeman and Brooks Brothers? "
Great question! I would have to say when it comes to Fathers Day tradition having worked with luxury brands like Hickey Freeman hands down “ Cashmere “ sweaters, socks, once we offer cashmere golf club covers and for a extra charge you could have them monogramed.